The educational value of broadcasting
In fact we have a cultural lag in our country in the sense that our people have very limited recreation or amusement at their disposal with the result that they would always listen to radio to amuse themselves.
It is quite imperative that our people should recognize the educational value of broadcasting. The radio is a delightful home teacher if only one listens to it patiently and regularly. When we analyze the daily programme of a foreign broadcasting station we find that there are innumerable useful talks on literary political social and economic subjects besides the daily does of music and laughter. Eminent authors politicians and specialists are invited to give interesting talks on topics of general interests. Sometimes we hear a doctor telling us how to protect ourselves against malaria or smallpox there is a short story writer or a prominent poet or a novelist speaking upon the different features of his craft again there is a political leader speaking upon the agrarian reforms. The great advantage of the radio is that there is no school room atmosphere about it. The speaker has to be careful to make his talk interesting and intelligible. He very well knows that if he is dull he has no chance on the radio. The radio authorities enlist the best available talent in framing their programmes. Literature science medicine, politics, films alike from the subject matter.
In some American universities which have twenty or twenty five students or rolls of their colleges lectures are being delivered to the students through the radio. May be in future the learned professors will be invited to broadcast their lectures from South-western. Columbia, Oxford, Cambridge and other universities and their classes would consist of students of the entire English speaking world. Following are the advantages of radio service.
Advantages of radio service.
(i) Immediacy: Radio enables us to know important events which otherwise we would have to experience second hand. Especially in a country like Pakistan where means of communication in the villages are very limited this will serve a great cause.
(ii) Reality: Spectator who tells a radio listener what he sees as he sees it may be more impressive than a newspaper reporter dealing with an identical matter. There are two differences the broadcaster is on the scene and the tones of his voice communicate shades of meaning that the newspaper story hours days or even months after the event cannot convey. We may not hear only the speaker's voice but the background the jungle cries on a hunting trip in Africa a football game in America the coronation of Queen Elizabeth II. It is now possible t broadcast from any part of the world.
(iii) Emotional impact: Radio bring dramatic feelings to the listeners. It has the warmth of a drama the personal feelings of the presence of actors. It can certainly carry to the Listerine's all the emotional overtones of the broadcast itself.
(iv) Group values: It meets the problem of the dearth of teachers for a broadcast can be understood by hundreds of listeners.
(v) Inexpensiveness: Used as a mass media the cost per capita of radio listening is very small.
This does not mean that the use of broadcast obviates the need for teachers. On the other hand it is a good agency which will help the teachers and learning will become easier.